exyt dashboard

exyt

enter access code

incorrect access code

exyt ™ · confidential

start date

end date

pipeline overview

new leads

—

›

sqls

—

›

scheduled

—

›

live

—

›

offers made

—

›

closed

—

›

launched

—

›

renewed

—

total active partners

42

currently engaged

on ramp

8

first 30 days

renewal

11

last 90 days

total new partners

—

of 250 fy target

0% of target

cac

—

≤$2k

$2–3k

>$4k

cac : ltv ratio

—

≥5:1

3–4.9:1

<3:1

tier 2 — acquisition

total ad spend

$—

total new leads

—

total calls

—

— inbound— outbound

total new partners

—

lead to booked

—

≥38%

28–37%

<28%

show rate

—

≥75%

60–74%

<60%

close rate

—

≥30%

20–29%

<20%

pipeline velocity

—

≤7d

8–14d

>14d

lead volume — daily

cost per lead

$—

≤$80

$81–$114

≥$115

call volume — daily · stacked

cost / inbound

$—

cost / outbound

$—

cost / total call

$—

opt-in rate

—

leads / clicks

— meta link clicks

— paid leads

based on meta link clicks · not funnel cro data

≥15%

8–14%

<8%

new partners — daily

cac

$—

≤$4k

$4–6k

>$6k

pipeline overview

leads

—

›

qualified

—

›

booked

—

›

live

—

›

closed

—

to launch

4

ready to start

on ramp

8

first 30 days

active 12m

27

in programme

renewing

7

last 90 days

total active

42

on ramp + 12m + renewing

new partners

—

of 250 partners

0% of target

cac

—

≤$2k

$2–3k

>$4k

cac : ltv ratio

—

≥5:1

3–4.9:1

<3:1

meta ad sets

ad set name ↕	status ↕	spend ↕	cpm ↕	freq ↕	ctr ↕	link clicks ↕	cpc ↕	ghl leads ↕	meta leads ↕	cpl ↕	qualified ↕	qualified % ↕	not qualified ↕	unresponsive ↕	inbound ↕	outbound ↕	cpbc ↕	new partners ↕	cac ↕	3s ↕	thruplay % ↕	25% ↕	50% ↕	75% ↕	95% ↕

lead quality · paid only

—

total leads

spend trend — daily · data | meta

ad performance averages · data | meta · date in range

avg impressions

—

avg cpm

$—

avg ctr (link)

—

≥1.5%

0.8–1.49%

<0.8%

by ad set · sortable

ad set name ↕	avg impressions ↕	avg cpm ↕	avg ctr ↕

creative performance

show rows

creative ↕	platform ↕	snapshot ↕	total views ↕	avg watch time ↕	hook rate ↕	hold rate ↕	completion rate ↕

video retention funnel

cumulative drop-off · stacked by platform

instagram youtube wistia meta

active funnel tests · data | funnel cro

test #	[c] page name	[c] split	[c] opt-in rate	[v] page name	[v] split	[v] opt-in rate	total opt-in rate

ad spend

—

›

leads

—

of page hits

›

opt-in rate

—

of link clicks

≥15%

8–14%

<8%

›

cpl

—

≤$80

$81–$114

≥$115

›

qualified

—

of leads

booked

—

of qualified

≥38%

28–37%

<28%

›

live

—

of qualified

≥75%

60–74%

<60%

›

offer made

—

of qualified

›

closed

—

of qualified

≥30%

20–29%

<20%

cac

—

≤$2k

$2–3k

>$4k

cac : ltv ratio

—

≥5:1

3–4.9:1

<3:1

meta ad sets

status

tier

ad set name ↕	status ↕	spend ↕	cpm ↕	freq ↕	ctr ↕	link clicks ↕	cpc ↕	ghl leads ↕	meta leads ↕	cpl ↕	qualified ↕	qualified % ↕	not qualified ↕	unresponsive ↕	inbound ↕	outbound ↕	cpbc ↕	new partners ↕	cac ↕	3s ↕	thruplay % ↕	25% ↕	50% ↕	75% ↕	95% ↕

lead quality · paid only

—

total leads

spend trend — daily · data | meta

active funnel tests · data | funnel cro

test #	[c] page name	[c] split	[c] opt-in rate	[v] page name	[v] split	[v] opt-in rate	total opt-in rate