tier 2 — acquisition
filter by keyword:
total ad spend
$—
meta ads
total new leads
—
paid social only
total calls
—
inbound + outbound
total new partners
—
closed deals — paid social
lead to booked
—
leads with booked call
≥ 38%
28–37%
< 28%
show rate
—
booked who showed
≥ 75%
60–74%
< 60%
close rate
—
shows who closed
≥ 30%
20–29%
< 20%
pipeline velocity
—
avg days opt-in → closed
≤ 7 days
8–14 days
> 14 days
lead volume — daily new leads (paid social)
cost per lead
$—
≤ $80
$81–$114
≥ $115
call volume — inbound & outbound daily (paid social)
cost / inbound
$—
cost / outbound
$—
cost / total call
$—
opt-in rate
—
opt-in rate
— total unique views
— total opt-ins
≥ 15%
8–14%
< 8%
new partners — daily closed deals (paid social)
cost per partner (cac)
$—
≤ $4k
$4–6k
> $6k
ad performance averages
ctr (link click)
—%
≥ 1.5%
0.8–1.49%
< 0.8%
cpm
$—
context only — watch if cpl goes red
ctr & cpm by ad
| ad name | ctr | cpm | spend |
|---|